Mary Poppins Returns Pinterest Video
We discovered that a significant amount of fans of the Mary Poppins franchise spend a great deal of time on the sometimes-tricky Pinterest.
In order to maximize our reach, we created custom video content that would attract and engage users of the DIY-centric platform though paid and organic means.
Mary Poppins Returns
Home Entertainment Release
The Ask: To create a social media campaign for the upcoming release of the classic movie’s sequel by (a) discovering where fans of the film can be messaged about the home entertainment release and (b) messaging them in the most effective way possible.
My Role: Social Media Strategist. Copywriter.
The Execution: With a team of creative geniuses, we created custom content across multiple platforms in order to target fans where they live.
The Results: A successful launch of custom content that leaned into the intricacies of each platform’s audience and purpose.