Escape Plan: The Extractors

Home Entertainment Campaign

The Ask: Create anticipation and purchase intent over social media for the upcoming release of the final installment of Lionsgate’s Escape Plan trilogy.

The Execution: Using existing social accounts as well as a paid approach, message existing fans of Escape Plan and its cast to create a need to purchase, rent, and watch the direct-to-digital release.

My Role: Social Media Manager, Strategist, Community Manager, Copywriter.

The Results: Millions of video views, tens of millions of impressions, and the top rental on Redbox for the week of release.