More Hair Naturally

Website Copy

The Ask: Part of an over-arching brand refresh, bring life, humor, and educational copy to a hair-loss product website for the brand More Hair Naturally.

My Role: Copywriter.

The Execution: Alongside a skilled creative director and a legal team skilled in the ancient art of “not over-promising treatments”, we brought the dated website back to life with snappy copy, modern designs, and mobile-friendliness in order to compete in a space that is as competitive as can be.

The Results: A sleek and stylish website that attracts, educates, and, best of all, successfully pushes customers down the purchase funnel.