The Fighting Season - DIRECTV's docuseries about America's longest war.

The Fighting Season was a multi-episode documentary on the war in Afghanistan produced by child actor Ricky Schroder. A team and I worked on the three socials (Twitter, Instagram and, primarily, Facebook). 

Duties included overall strategy and execution, as well as the creation of and carrying out of a hashtag donation campaign, a Reddit AMA, Influencer ghost-writing, content creation and wrangling, Facebook video buys and follower growth management.