Roadside Attractions' Bitter Harvest film social campaign

Led a team on the social campaign for Roadside Attractions' indie film Bitter Harvest, including the implementation of a Facebook ad strategy to gain specific users who would be interested in the film, a community outreach campaign to gain an interest in the film, targeting Facebook groups that in the demographic of the film's target audience, a cohesive Facebook and Twitter social posting strategy leading up to the release of the film and a few weeks past its premiere and the management of community. 

Duties also included leading weekly meetings with the client, reporting analytics and successful takeaways in the campaign and strategy.